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Politicization of WHO during COVID-19 pandemic in Czech media
Hrebenár, Petr ; Parízek, Michal (advisor) ; Stauber, Jakub (referee)
This bachelor thesis delves into the portrayal of the World Health Organization (WHO) by Czech media during the critical period of the COVID-19 pandemic, aiming to understand the nature of media coverage and its implications on public perception. The study examines whether individuals with lower socio-economic status and educational levels are predisposed to engage with media that casts the WHO in a negative light. Utilizing a dataset from the Newton Media database, the thesis employs quantitative analysis to assess the sentiment of media coverage and consumption patterns across different demographic groups in Czechia. Through rigorous statistical testing, the research reveals significant correlations between socio- economic and educational demographics with preferences for negative media portrayals of the WHO, aligning with the theory that such groups may be more skeptical of international cooperation. This investigation contributes to the academic discourse on the media's role in shaping public opinion during global health crises and offers insights into the socio-political dynamics that influence media consumption.
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Representation of the Israeli-Palestinian conflict in Czech media coverage
Lacina, Jiří ; Nečas, Vlastimil (advisor) ; Končelík, Jakub (referee)
This master's thesis focuses on the image of the Israeli-Palestinian conflict in the Czech media, specifically on the presence of bias in news coverage. The thesis examines what, if any, elements of media bias are present in Czech media coverage of the Israeli-Palestinian conflict. The theoretical part of the thesis describes bias and related concepts, and then discusses the history of the Israeli-Palestinian conflict, including a closer look at Czech- Israeli and Czech-Palestinian relations. The thesis then presents selected foreign and Czech research that examines the media portrayal of the Israeli-Palestinian conflict. As a method, the thesis uses quantitative content analysis and analyses news articles published in the five most read online media during Israel-Palestine crisis in May 2021. The analysis focuses on the presence of contextual information about the conflict, the labelling of actions, actors and territories, and the way in which victims are reported. The results show the picture of the conflict presented by the Czech media is incomplete and distorted from different perspectives. However, the results do not show that the coverage is clearly biased in favour of (or against) the Israeli or Palestinian side.
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Media Representation of Sexual and Gender-Based Violence in the Czech Republic from the Perspective af Survivors and Non-participants
Machatová, Karolína ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This thesis explores how the Czech mainstream news media portrays sexual and gender-based violence from the perspective of people with different experiences and attitudes towards it. This includes survivors, relatives of survivors, those who are sensitive to the topic, and those who are skeptical or have a negative view towards the portrayal of sexual violence as a topic. The theoretical framework for this thesis is gender theory and cultural studies, specifically interpretive communities, which examine how the media influences our perceptions of gender and society. The research is qualitative and uses grounded theory practices, which involves open and axial coding to analyze how people with different experiences and attitudes towards sexual and gender-based violence perceive the way Czech media portrays the topic. This includes evaluating the portrayal, the emotions it evokes, and suggesting possible changes. Using the vignette technique, specific examples of media content on the topic of sexual violence are analyzed, and specific changes and adjustments are suggested. Through coding and the vignette technique, four main problematic phenomena related to czech media portrayals of sexual violence were identified. These include inappropriate portrayals of victims and perpetrators, inadequate use of...
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Coverage of World Baseball Classic 2023 in the Czech media
Hruška, Michal ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis entitled Coverage of World Baseball Classic 2023 in the Czech media focuses on the analysis of media coverage of the unofficial World Baseball Championship on the Czech stage. At this international tournament, for the first time in history, the Czech national team presented itself, which along with it brought a unique opportunity to bring an unexpanded sport closer to the wider public, something that the national team itself strove for. The thesis covers media content in television, internet and print media. All content during March 2023 is examined, covering the period before, during and after the championship. The thesis specifically analyzes the form and extent of broadcasts on the ČT Sport channel, which owned the television rights to the tournament, and compares the coverage of baseball on the two most watched Czech news programs on ČT1 and TV Nova. It also balances six selected relevant websites with a sports theme (iSport.cz, iDNES.cz, Sport.cz, SeznamZprávy.cz, Deník.cz a ČeskáTelevize.cz) against each other. Additionally, it examines the only Czech sports newspaper Deník Sport. The thesis is supplemented by an interview with a representative of its editors, who reported on the event directly from the venue.
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Media construction of expert knowledge on an example of the Covid-19 pandemic
Ziegler, Aleš ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
This thesis deals with social construction of expert knowledge during particularly dire phase of covid-19 pandemic (July 2020 to February 2021). Theoretical debates regarding the theory of agenda-setting and the paradigm of framing are intruduced, as well as their relation to normative considerations. In the empirical part, qualitative study of interviews with experts running on two important Czech sites is conducted, media frames are identified through grounded theory approach, and quantitative search for interesting relationships between those frames is conducted.
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Open-source Intelligence in the Czech Media Landscape
Bartoš, Vojtěch ; Hroch, Miloš (advisor) ; Miessler, Jan (referee)
This thesis maps out the use of open-source intelligence in the Czech media landscape. Given the interdisciplinary nature of the field, a broad theoretical foundation introducing concepts such as Web 2.0, participatory culture, alternative media or the open-source movement is presented. Furthermore, the theoretical part of the thesis includes a classification of basic open-source intelligence techniques and raises an example of an organisation producing open-source intelligence reports. The empirical part of this thesis utilised a mixed approach of both qualitative and quantitative research methods. First, a quantitative analysis of Twitter posts categorised as written in Czech mentioning the keyword 'osint' published from May 2014 to March 2022 was realised. Results indicate a growth in the topic's popularity in Czech internet discourse and suggest a causality between the 2022 Russian invasion of Ukraine and a rising interest in open-source intelligence techniques. The qualitative part of the research makes use of semi-structured in-depth interviews conducted with 5 prominent Czech media actors using open-source intelligence in their media production process. The gathered data was subsequently analysed using the grounded theory. The results provide a comprehensive list of Czech-specific sources...
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Thomas G. Masaryk's journalistic activity
Marek, Jiří ; Köpplová, Barbara (advisor) ; Sekera, Martin (referee)
The Diploma thesis "Thomas G. Masaryk's journalistic activity" aims to analyze Masaryk as a journalist. The thesis describes the process of Masaryk's evolution from childhood and school years through his university studies in Vienna and Leipzig till his move to Prague, where he worked at the local university. It emphasizes all the major aspects that formed his personali-ty. It focuses mainly on his position in the magazines Athenaeum, Čas and Naše doba, which then influenced many events. The issue is settled in the historical and cultural social context of the second half of the 19th century.
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The picture of media in czech prose in years 1989.2009
Zuščicová, Jana ; Jirák, Jan (advisor) ; Čeňková, Jana (referee)
Image media in the Czech prose between 1989 and 2009 aims to describe methods of recording media in artistic literature. The aim of our study is to analyze different points of view while viewing the media. Thesis is directly linked to the knowledge of the subjects Media and Culture. The theoretical part deals with the literature development and media in the time identified by us. We are aslo noticing the journalist role in our society and their self-appraisal. In the analytical part we divide individual books into chapters. Our criteria for their creation is the role which the media have, and discribed methods - for example satire. Within detailed analyzing of the books, we came out from literary theory, especially we use knowledge of narratology. We also lean on information from the media development scene and research focusing on journalists and their position in society. Our thesis is the first work on this topic. We therefore give a basic overview of the captured media. As a second dominant theme during the work, we chose a subject of reporters description. Our work brings the knowledge of the evaluation of their work and their self-esteem, most authors in our text are journalists. Our work describes both specific ways to view the media, but in general terms extends knowledge about the...
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Kraus Magazine in Terms of the Political Economy of Communication: A Critical Analysis of a Year of Existence of the New Concept in the Czech Media Market
Podzimková, Linda ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
This rigorous thesis researches the Czech printed magazine Kraus which was launched in November 2011 and ended in July 2012. The magazine was unique due to its media format of so called personality magazine. Kraus magazine was the first personality magazine in the Czech republic and no such other has been released since then. The thesis tracks and analyzes the existence of the magazine in Czech media market, while following the perspective of the critical political economy of communication. In order to put the Kraus magazine into a broader context of the political economy of communication, one part of the thesis is focused on foreign personality magazines such as Dutch Linda or American O, The Oprah Magazine. The successful Dutch Linda magazine was explicitly a pattern for Kraus, being published by the same media production company Sanoma Magazines. Another part of the thesis characterizes the public media image of Jan Kraus, a well-known Czech TV host, whose name and face the first Czech personality magazine bare. Marketing strategy, influences of the media management and ownership, advertising, internationalization, concepts such as commodification and structuration and more are the main interests of critical political economy and the key areas of this study too. The thesis includes a qualitative...
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